VeloSolo

BrandingGraphic DesignPackaging

Logo & identity design, packaging design, stationery

Vickers Creative was commissioned to rebrand an existing components retailer into VeloSolo - a one-stop shop for singlespeed, track and fixie bicycle parts.

This project required a lot of care not to infringe on the many other current bike-inspired designs, but to also convey a sense of tradition and contemporary cool.
"Lee's a highly talented graphic designer with a superb understanding of the bike trade."
VeloSolo

Logo engraved on spacers
Business card
Sticker sheet
Frame sticker
T-shirt
Chainring engraving
Packaging
Client Feedback
"Lee's a highly talented graphic designer with a superb understanding of the bike trade."

VeloSolo, April 2011

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