Vickers Creative was commissioned to rebrand an existing components retailer into VeloSolo - a one-stop shop for singlespeed, track and fixie bicycle parts.
This project required a lot of care not to infringe on the many other current bike-inspired designs, but to also convey a sense of tradition and contemporary cool.
This project required a lot of care not to infringe on the many other current bike-inspired designs, but to also convey a sense of tradition and contemporary cool.
"Lee's a highly talented graphic designer with a superb understanding of the bike trade."
VeloSolo
VeloSolo
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/815f26361961b08ba8bd70e7_rw_1200.jpg?h=54582231264a7f60e9362d1a127a8e5c)
Logo engraved on spacers
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/69011fbe2be4bce2a3378fd1_rw_1200.jpg?h=81610b507b01176f6b1bd6d313fca52e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/ab00256c42d9b2b5116bcf79_rw_1920.jpg?h=15e2b91af07fdedc56deafc27caeeb19)
Business card
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/86652f97a908041f7c8c59f5_rw_1200.jpg?h=86021f9c8312ebfc95545885d419f465)
Sticker sheet
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/6c9c1a0ea29dfe6f2fc14ed4_rw_1200.jpg?h=88dc11f89744ad8abdc839f9d9658dba)
Frame sticker
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/cbd7f3d4b22078037ea9ab02_rw_1200.jpg?h=8fa31b1e61cbe9edb8586de899982349)
T-shirt
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/1e497c87a0a21995e93d7158_rw_1920.jpg?h=8d961a73aa894ce38eab585f3d8ec8be)
Chainring engraving
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/0ee47af90c601de04af7bea2_rw_1920.jpg?h=558208415e1b47489eee4b78632665ca)
Packaging
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/9a87c0cb0b728c0ae936e5af_rw_3840.jpg?h=b4ec4428aadd83fba3ee271bec2cf199)
Client Feedback
"Lee's a highly talented graphic designer with a superb understanding of the bike trade."
VeloSolo, April 2011
VeloSolo, April 2011