Vickers Creative was commissioned to rebrand an existing components retailer into VeloSolo - a one-stop shop for singlespeed, track and fixie bicycle parts.
This project required a lot of care not to infringe on the many other current bike-inspired designs, but to also convey a sense of tradition and contemporary cool.
This project required a lot of care not to infringe on the many other current bike-inspired designs, but to also convey a sense of tradition and contemporary cool.
"Lee's a highly talented graphic designer with a superb understanding of the bike trade."
VeloSolo
VeloSolo
Logo engraved on spacers
Business card
Sticker sheet
Frame sticker
T-shirt
Chainring engraving
Packaging
Client Feedback
"Lee's a highly talented graphic designer with a superb understanding of the bike trade."
VeloSolo, April 2011
VeloSolo, April 2011
