ORA913 is a Glasgow based database administration and IT specialist.
Vickers Creative was commissioned by ORA913 to create it's corporate identity, including business card and letterhead design.
"When I first met with Lee to talk about a new logo for my company he asked me to explain what it is I do. I couldn’t imagine how he would turn my technical explanation of database administration into an identity but I was blown away by the results, so much so that I had genuine difficulty even deciding which of his initial concepts I liked the most. I couldn’t be happier with the final identity Lee created for me - not only the logo but the entire package - and Lee’s friendly manner and professional attitude have made getting here absolutely painless. Lee will definitely be the first person I call when I need design work in the future; I can’t recommend him highly enough."
Joe Crofts, ORA913
Joe Crofts, ORA913
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/326aa1b8b5d0286916964ce9_rw_1920.jpg?h=94eaac64f8dd7a15a2e0f330c333a30d)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/809fb436474f014e13f23ade_rw_1920.jpg?h=f251ff5e2623fe4067ff01998ff0af30)
Joe Crofts, Director of ORA913 needed an identity for his database administration and IT business. Vickers Creative was commissioned to create it.
First off was to mind-map the core business in order to identify visual cues which could be used to create the initial concept designs to present to the client:
First off was to mind-map the core business in order to identify visual cues which could be used to create the initial concept designs to present to the client:
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/a38c2ad27e56084b0f2e17f6_rw_1920.jpg?h=62ef1b40916dc470ddd6cae8698563b1)
Three disparate concept routes were identified:
Interface
The idea that ORA913 was the interface between it’s customers and databases, simplifying what is a complex technology for many.
Disk
Using the universal symbol of databases, a disk or series of disks.
Data
Looking at what can’t be seen within these complex systems, visualising data, or common universal concepts for visualising data - in blocks, process flows and transmission.
Interface
The idea that ORA913 was the interface between it’s customers and databases, simplifying what is a complex technology for many.
Disk
Using the universal symbol of databases, a disk or series of disks.
Data
Looking at what can’t be seen within these complex systems, visualising data, or common universal concepts for visualising data - in blocks, process flows and transmission.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/a42e66e862cf672a6b8ed015_rw_1920.jpg?h=29814204c2600b21fc06824e1713f474)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/86e74e0177bf538651d0bc99_rw_1920.jpg?h=24a424bac864487eec2b7a98baf5701f)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/3315340cffcf8212beabe58e_rw_1920.jpg?h=4fbf67a20476ab88b235c9d995fd9238)
Having identified some strong ideas, and with feedback from the client, I set about developing these ideas further digitally.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/0190378a6060dce6e153a0bd_rw_3840.jpg?h=13e038f5dd010d7141f6b4b0f911a27a)
And the final logo.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/139d1c0e7ea94f4f71c2169fb0d03c24/365a29d77b4ab203652ef041_rw_1200.jpg?h=2107f6afaa21916b9584a26fa789e1bd)
Client feedback
"When I first met with Lee to talk about a new logo for my company he asked me to explain what it is I do. I couldn’t imagine how he would turn my technical explanation of database administration into an identity but I was blown away by the results, so much so that I had genuine difficulty even deciding which of his initial concepts I liked the most.
"I couldn’t be happier with the final identity Lee created for me - not only the logo but the entire package - and Lee’s friendly manner and professional attitude have made getting here absolutely painless. Lee will definitely be the first person I call when I need design work in the future; I can’t recommend him highly enough."
Joe Crofts director ORA913, October 2014
"I couldn’t be happier with the final identity Lee created for me - not only the logo but the entire package - and Lee’s friendly manner and professional attitude have made getting here absolutely painless. Lee will definitely be the first person I call when I need design work in the future; I can’t recommend him highly enough."
Joe Crofts director ORA913, October 2014